Mascot of 2010 Shanghai World Expo

2010 Shanghai World Expo mascot named "Sea Treasure". It is a blue chevron shape. The main image with Chinese characters of "person" as a core creative, not only reflects the characteristics of Chinese culture, but also echo the emblem design of Shanghai World Expo. The first to use the text as a mascot design creativity in Large-scale events in the international mascot design, is an innovation, "Sea Treasure" from head to toe is full of meanings.

Hair: Like rolled waves, appears to have vibrant personality, point to the regional features of mascot's birth place and the origin of its Life.
Face: The simple cartoon facial expressions, friendly and full of confidence.
Eyes: Big and round eyes, full of expectations of the future city.
Blue: Full of inclusiveness and imagination, a symbol of China that with hope and development potential.
Body: rounded body, demonstrates the good feelings of harmonious life, cute and witty.
fists: The tilted thumb is to praise and welcome friends around the world.
Big foot: standing firmly on the ground has become the strong support of the warm and open arms, indicates that

China has the ability and determination to hold the Expo successfully.
"Human" character of mutual support structure also reveals the concept that to create the good life depends on you and I. Only the world's people support mutually, harmony between man and nature, man and society and harmony among people, so that city life will be better.The creative "Person" shape relys on the communication platform of the Shanghai World Expo will become an auspicious symbol and a cultural landmark of Shanghai. 

Name Origin
The mascot's name of World Exposition Shanghai China 2010 is called "Sea Treasure(HAIBAO)", which means "The world's treasure." "Hai Bao" is easy to call, but also echoes his body color, in line with the principles of Chinese folk auspicious title. The name of "Hai Bao" and the image of mascot are inseparable, symbolizing good luck. Hai Bao is the image ambassador of the World Expo Shanghai China 2010, he is welcoming friends from all over the world with its warm arms and confident smile.